A group of 5 restaurants centralising reservations and CRM
Grupo Atlántico ran each venue on a different system (two on TheFork, one on Covermanager, two on Excel). In 4 months they unified operations and marketing without losing local flexibility.
- Monthly time on campaigns
- ~6 h
- before: ~40 h
- Cross-venue repeat rate
- 22%
- before: 14%
- Per-venue no-show visibility
- Dashboard per venue
- before: None in real time
- Total yearly reservations cost
- ~€5,900
- before: ~€19,500
Starting point
Grupo Atlántico operates five venues in Valencia and Castellón with distinct identities — a seafood spot, two bistros, a brunch place, and a Mediterranean restaurant. Each manager had chosen their system without coordination: two venues on TheFork Manager Pro, one on Covermanager, two on shared spreadsheets.
What hurt
Three structural problems:
- No aggregated CRM. A customer dining at venue 1 then booking at venue 3 appeared as new each time. No way to recognise cross-venue loyalty.
- Campaigns impossible to scale. The marketing team spent ~40 h/month downloading lists, cleaning them, cross-referencing, and launching manually. Low frequency and hard-to-measure ROI.
- Cross-venue comparisons by gut feel. Leadership wanted to know which venue had the best occupancy, worst no-show, highest average ticket. The honest answer was “we think X is better than Y but can’t prove it”.
Why Reserver
Laura, Head of Operations, did the math:
- Current aggregated reservation cost: ~€19,500/year (subscriptions + TheFork commissions).
- Alternative: 5 × Reserver Plus yearly with group discount: ~€4,700/year.
Direct savings were significant, but the decisive factor was the promise of unified customer base and comparative dashboard.
How the switch went
Four months, one venue at a time:
- Month 1: Started with the smallest venue (the brunch place). Flow testing, configuration tuning, first cross-venue campaign (invite brunch guests to try the Mediterranean).
- Month 2: Both bistros. Initial configuration replicated from the first venue; guest records filled up from scratch via direct bookings and regulars showing up, with Covermanager and Excel kept as reference during the transition.
- Month 3: The seafood venue, the most complex with virtual tables for large parties.
- Month 4: The Mediterranean. Comparative dashboard starts showing reliable data.
What changed operationally
- Campaigns: 40 h/month dropped to ~6 h. The team now spends the time saved designing better campaigns instead of executing mechanically.
- CRM: VIP guests get auto-tagged once at any venue and are recognised at all five.
- Cross-selling: first “loyal brunch guests → offer at Mediterranean” campaign achieved 18% real conversion. Impossible before.
- Leadership dashboard: automatic weekly comparison. Occupancy per service, no-show, average ticket per venue and per time band.
What they deliberately deferred
They didn’t connect the BI API in the first quarter. They wanted the team to get familiar with Reserver’s native reports before building their own Metabase. At 6 months they added the connection to cross-reference with internal billing data.
Results at 6 months
- Campaign time: -85% (from 40 h/month to 6 h/month).
- Cross-venue repeat rate: +57% (from 14% to 22%).
- Total yearly cost: from ~€19,500 to ~€5,900 (-70%).
- Leadership visibility: live dashboard, comparable across venues.
Note: Illustrative case. “Grupo Atlántico” is not a specific customer but reflects patterns we see with 3-8-venue groups. For group cases, contact sales: there are specific discounts and an onboarding process designed for multi-venue.
“What changed us most isn’t the savings — it’s that we now have comparable data across the five venues. We used to argue on impressions; now we argue on numbers.”